If you’re booked and busy, at some point you will need headshots and/or lifestyle photos. Actually, you’ll consistently need new photos. Don’t be like me. I used my previous headshots for everything from flyers for speaking engagements to my website and social media campaigns…. for two years!
I recently booked a shoot to update my portfolio. I’ll use these photos to pitch for speaking engagements, writing gigs and for my updated website. I wanted to show my personality and not come across as glamor shot-ish. It’s super awkward to not be recognized when you show up to an event because you look like a perfect stranger to the person in the photo that you submitted.
Here are 3 keys to styling yourself for your brand/blog pics:
1.Wear Pieces That Move
Stale, posey pictures are a thing of the past. People invest in people, not products and services. If you have a business (or you ARE the business), your images should show people who you are. I’m animated, fun and expressive so my photos need to communicate that. For this lifestyle shoot, I chose a thrifted multi color satin shift dress. The dress is a size larger than my actual size to give more movement. When the wind blew or I shifted positions, the dress moved to create action shots. This helps you come alive to your audience (whether it’s a potential customer, steering committee for a conference for which you’d like to speak or an award you’re being considered for) and makes you stand out.
2. An (H)Air of Familiarity
Hair is an accessory that I change often. However, I wear my natural hair more often than not. I love that my coils are random and are perfectly imperfect. It’s how I show up as my most authentic self. With wigs and weaves, I feel like I’m playing dress up. Don’t get me wrong, who doesn’t love switching it up and trying new looks. When I pitch, I want to present just Kish, naturally. Choose a hairstyle that reflects how you show up most often. Most importantly, choose a style that you feel the most “you” in. Save the experimental hair for another time.
3. Make Me Over?
Most of us book a makeup artist for professional shoots. Most of us is me. I get it, since you’re paying for the service, it’s tempting to want to try a new or dramatic look. Don’t do it sis! If you don’t normally wear makeup, then go for a natural look. On the other hand, if you don’t leave the house without your face beat to the gawds, then go full out! The goal is to look like yourself. How do you show up? I love makeup but 98% of the time I’m rocking a natural look (tinted moisturizer, brows and a red or nude lippie) so long lashes and glitter shadow wouldn’t be “natural” for me. Trust me, it’s totally ok to wear Carmex in your photos.
What do you do to make sure that your headshots/lifestyle pics showcase your authentic self?